Est. 2026  ·  Software consultancy  ·  AI-native delivery
Index / 001

Custom software,
built at the speed
of thought.

A small studio delivering commercial-grade software, accelerated by AI and grounded in fifty years of taste.

We take on projects that a traditional agency would staff with ten people and a six-month timeline — and deliver them with a team of five in weeks. Not by cutting corners. By cutting the handoffs.

Tell us about your project → Read the thesis
§ 01 — The Thesis

The clean handoff is over. The product builder is here.

For thirty years, software has been built by relay team — PM passes to designer, designer passes to engineer, engineer passes to QA. Each handoff loses context. Each ceremony adds weeks.

AI collapses the relay into a single runner. This is the dawn of the product builder.
Role topology / 2015 → 2026
01 Product Manager ↓
02 Designer ↓
03 Software Engineer ↓
04 Quality Engineer ↓
05 Ops / Release
becomes
the product builder
one role · end to end
§ 02 — By the Numbers

Small team. Deep bench.

Experience
50yrs
Combined founder experience shipping commercial software at scale.
Capacity
≤ 5eng
We staff up to five product builders per engagement. Anything that fits, we'll build.
Posture
AIfirst
Every workflow — discovery, design, code, review, release — built around AI as a first-class collaborator.
§ 03 — What we build

From zero to shipped.

We take on the full arc of a product — or a focused slice if that's what you need. Engagements typically run four to sixteen weeks.

/ 01
Zero-to-one products
You have the idea, the market, the budget. We bring it to life — from first prototype through production launch — with a small, senior team that owns the whole stack.
/ 02
AI integration
LLM features, agent workflows, RAG, evaluations, guardrails. We've shipped production AI systems — we know where the sharp edges are and how to avoid the demo-ware trap.
/ 03
Platform modernization
Legacy codebases reshaped for the AI era. We refactor, re-platform, and re-architect without the multi-year consulting engagement.
/ 04
Internal tooling
The software your team runs on. Operations dashboards, workflow automation, bespoke tools that cut a 90-minute task down to 90 seconds.
/ 05
Technical advisory
A fractional CTO engagement for founders and leaders navigating architecture, hiring, and the AI-native transition.
§ 04 — How we work

Three principles. No rituals.

001 / Principle

Taste is non-negotiable.

AI can generate code at a phenomenal rate. It cannot tell you which code is worth generating. That's what fifty years of scars and good instincts are for. Every shortcut is our shortcut — never the client's surprise.

002 / Principle

Ship weekly.

We work in one-week increments with something demonstrable at the end of each. No two-month "discovery phase." No ambiguous middle. Momentum is the product.

003 / Principle

Quality is built-in.

Tests, types, reviews, evals — not a stage at the end of the line but a thread through every commit. AI helps us move fast; rigor is what lets us keep moving.

§ 05 — The Founders

Built together since 2015.

Over a decade of working side by side has produced something most engagements lack: genuine shared context. Every project gets both of us — architecture and product judgment in the same room, from kickoff through delivery. That continuity reduces handoff risk, accelerates decisions, and reduces execution variance.

Laku Adedoyin
Founder · Chief Technology Officer

Laku Adedoyin

Engineering leader with a long record of designing scalable systems, growing high-output teams, and shipping commercial software under real constraints. His work anchors the technical foundation of every engagement — pragmatic architecture, engineering standards, and the kind of rigour that holds under production load.

LinkedIn →
Alejandro Davila
Founder · Principal Software Engineer

Alejandro Davila

Principal engineer with a delivery record across healthcare, automotive, and distributed global teams. Specialises in scope clarity and execution speed — converting ambiguous briefs into production-ready software without losing the product intent along the way. Builder first, strategist when it counts.

LinkedIn →
§ 06 — Start a conversation

Have something worth building?

You don't need a spec. A URL, a rough idea, or a competitor link is enough to start. We review every submission personally and come back with honest fit, scope thinking, and concrete next steps.

Early-stage ideas welcome. Incomplete specs are fine. We're used to working from ambiguity — that's often where the most useful work begins.

Share what you have — one is enough
We'll work backward from what exists — design, workflows, market positioning, or technical stack.
or

Both founders review every submission. You'll hear back within 24 hours.

Fluent in English, Spanish, and Czech.